Full of the sort of preppy chic pieces you'd expect to find at Gap, Jack Wills or Abercrombie, the new collection of summer elevates trolley fashion from the merely functional to the truly fashionable.
Styling is 'relaxed Miami', with washed polos, slim-fitting tailoring and denim on denim, with a dash of camouflage to keep things catwalk current.
As you'd expect, the price points are kept low. There are loose jeans for £22, polos from £8 and suit jackets for £25.
And here goes my favourite, styles I've always admired on Revenge Star, Gabriel Mann who's screen name is Norlan Ross. Gabriel, 40, who once said getting into those very taloired suits completely gives him what he needs to walk on set as Nolan admitted that Nolan's sartorial style has started to rub off on him. (Guys, take the tip for your wardrobe too)
It's all very much on-trend - F&F say their designers keep a close eye on trend forecasts and runway shows to keep the collections cutting edge.